Spotlight Intelligence
Market Moves
Which companies are gaining or losing creator attention.
- Market MovesPrediction Markets Now Sponsor Four Videos for Every Ten From Sportsbooks. In July It Was One.Weekly prediction-market sponsored videos more than quadrupled between late July and late September, while sportsbook and DFS volume grew about a fifth. The gap between the two markets is closing faster than the sportsbook side is growing.
- Market MovesPrediction Markets Are Moving Into the Sportsbook Influencer EconomyIn September, 23 creators who had been sponsored by sportsbook and DFS brands took a prediction-market sponsor for the first time. Only one went the other way. Kalshi and Polymarket are recruiting from the talent pool sportsbooks built.