Competitor compliance benchmarks
Spotlight Analytics compares how sportsbooks and prediction markets handle disclosure in their sponsored creator placements: how often the paid partnership is stated, and how often a responsible-gambling message is included. Benchmark your own standard against each competitor and against each market.
What is compared
- Paid placement stated
- The placement says out loud that it is a paid partnership.
- Risk message stated
- A responsible-gambling message is spoken in the placement.
- Risk message in description
- A responsible-gambling message appears in the video description.
Disclosure by market, September 2026
| Market | Sponsored placements | Paid placement stated |
|---|---|---|
| Sportsbooks | 8,668 | 43% |
| Prediction Markets | 2,310 | 25% |
These are signals for comparison, not legal findings. Requirements differ by jurisdiction and regulator.