Live competitor activity across sportsbooks and prediction markets
Spotlight Analytics keeps a running record of what competitors do: who they sign, which creators switch between sportsbooks and prediction markets, and which companies are speeding up, slowing down or changing direction. In the 30 days to October 7, 2026, competitors added 91 new creator partnerships.
What the feed records
- New partnership
- A competitor starts working with a creator.
- Crossover
- A creator already working with a company in one market signs with a company in the other.
- Momentum
- A competitor’s activity rises or falls sharply from one week to the next.
- Market entry
- A company begins sponsoring at scale for the first time.
- Expansion
- A competitor adds several new creators in a short period.
- Change of direction
- A competitor shifts the kind of content it puts money behind.
Recent activity
The latest entries on the public feed, newest first:
- Kalshi started sponsoring Arielle Scarcella (October 18, 2026): 834K subscribers, politics commentary.
- DraftKings started sponsoring Yahoo Fantasy Football - Josh & Hayden (October 16, 2026): 175K subscribers, fantasy advice.
- The Jay All Day NFL Show crossed over to Polymarket (October 16, 2026): Already sponsored by DraftKings and Splash Sports, 30K subscribers.
- GhostLocks crossed over to Polymarket (October 16, 2026): Already sponsored by DraftKings and PrizePicks, 37K subscribers.
- Jim Rome crossed over to FanDuel (October 15, 2026): Already sponsored by FanDuel Predicts, 71K subscribers.
- FanDuel started sponsoring The Old Man and The Three (October 15, 2026): 1.1M subscribers, highlights.
- Kalshi started sponsoring Verified Investing (October 11, 2026): 129K subscribers, politics commentary.
- Polymarket started sponsoring MMA Jacked Podcast (October 11, 2026): 226K subscribers, news.
The public site shows the most recent entries. Members see the full record for every company.