Spotlight Intelligence
Brand Rivalries
The advertising battles between sportsbooks, prediction markets, DFS operators and other major brands.
- Brand RivalriesPrizePicks Sponsors Far More Videos. Why Is Underdog Getting More Views Per Video?PrizePicks put its brand in almost five times as many sponsored videos as Underdog Fantasy in September. Underdog’s videos drew about 50% more views each, and for most of the year the gap was far wider.
- Brand RivalriesPolymarket Went From a Tenth of Prediction-Market Ad Views to Nearly Half in One MonthFrom April to August, Kalshi drew close to nine in ten views on prediction-market sponsored videos. In September Polymarket’s share jumped to 46%, while it sponsored fewer than half as many videos as Kalshi.