Data coverage: what Spotlight Analytics tracks
Spotlight Analytics tracks 16 companies across two markets, sportsbooks (including DFS operators) and prediction markets, and compares what each one is doing. Coverage below is as of October 18, 2026.
Companies tracked
14 of the 16 companies tracked were active in creator sponsorship in September 2026.
| Company | Market | Active in September 2026 |
|---|---|---|
| PrizePicks | Sportsbooks | Yes |
| Underdog Fantasy | Sportsbooks | Yes |
| FanDuel | Sportsbooks | Yes |
| DraftKings | Sportsbooks | Yes |
| bet365 | Sportsbooks | Yes |
| Fanatics Sportsbook | Sportsbooks | Yes |
| BetMGM | Sportsbooks | Yes |
| Splash Sports | Sportsbooks | Yes |
| Hard Rock Bet | Sportsbooks | Yes |
| Caesars | Sportsbooks | No |
| ESPN BET | Sportsbooks | No |
| Kalshi | Prediction Markets | Yes |
| Polymarket | Prediction Markets | Yes |
| FanDuel Predicts | Prediction Markets | Yes |
| ProphetX | Prediction Markets | Yes |
| Novig | Prediction Markets | Yes |
Time period
Weekly data runs from the week of July 27, 2026. The public site shows finalized months only (August 2026 and September 2026), plus the open week, which is marked unfinished. The members’ dashboard shows the same periods with every creator named.
Out of scope
- Companies outside the list above, including casinos that do not run a sportsbook or prediction market.
- Deal terms: what was actually paid, contract length or exclusivity. Prices shown are estimates.