PrizePicks and Underdog Fantasy are competing for the same fans with very different sponsorship strategies. PrizePicks buys volume. Underdog buys fewer, bigger videos.
In September, PrizePicks appeared in 6,251 sponsored videos from 166 creators, nearly five times Underdog's 1,280 videos from 46 creators. In total views PrizePicks was well ahead, with about 187 million against Underdog's 58 million.
Look at a single video and the picture flips. Underdog's sponsored videos averaged about 45,000 views in September. PrizePicks' averaged about 29,800.
Underdog’s sponsored videos draw more views each
Average views per sponsored video, by month published, 2026
- Underdog Fantasy
- PrizePicks
Source: Spotlight Analytics, sponsored videos published April–September 2026. Views as of October 9, 2026.
View the dataHide the data
| Underdog Fantasy | PrizePicks | |
|---|---|---|
| Apr | 72K | 17K |
| May | 81K | 16K |
| Jun | 89K | 16K |
| Jul | 72K | 15K |
| Aug | 69K | 18K |
| Sep | 45K | 30K |
A gap that is closing
The difference was much larger for most of the year. From April through August, an Underdog sponsored video averaged between 3.7 and 5.5 times the views of a PrizePicks one. In June, Underdog averaged about 89,000 views per video and PrizePicks about 16,000.
September narrowed the gap to about 1.5 times. PrizePicks' average rose from about 18,000 in August to about 30,000, while Underdog's fell from about 69,000 to about 45,000. September's videos are also the newest and are still collecting views, so both figures are likely to rise.
PrizePicks sponsored nearly five times as many videos
Sponsored videos published in September 2026
Source: Spotlight Analytics, September 2026.
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| Sponsored videos | |
|---|---|
| PrizePicks | 6,251 |
| Underdog Fantasy | 1,280 |
Two ways to buy attention
The numbers point to two different bets. PrizePicks spreads its brand across a very large roster and many videos per creator: about 38 sponsored videos per creator in September. Underdog works with fewer creators, at about 28 videos each, and its average video reaches more people.
Neither approach is automatically better. A larger roster can reach more distinct audiences and repeat the brand more often. A smaller roster of higher-reach videos can be cheaper to manage and may carry more weight per placement.
What views do not tell you
Views measure how many people a sponsored video reached, not what they did next. These figures do not show sign-ups, deposits or return on ad spend, and neither company's results can be judged from them. A few very large videos can also lift an average.
What the data does show is that two direct competitors are paying for attention in very different ways. For any brand buying sponsorships in this market, the gap between how much you buy and how many people see it is worth measuring.