Spotlight Intelligence https://www.spotlight-analytics.com/news Original reporting from Spotlight Analytics on the companies competing for sports fans: sportsbooks, prediction markets, daily fantasy and the creators they sponsor. en-us Mon, 19 Oct 2026 04:41:06 GMT Prediction Markets Now Sponsor Four Videos for Every Ten From Sportsbooks. In July It Was One. https://www.spotlight-analytics.com/news/prediction-markets-now-sponsor-four-videos-for-every-ten-from-sportsbooks-in-jul https://www.spotlight-analytics.com/news/prediction-markets-now-sponsor-four-videos-for-every-ten-from-sportsbooks-in-jul Sun, 18 Oct 2026 22:55:02 GMT Market Moves Spotlight Analytics Weekly prediction-market sponsored videos more than quadrupled between late July and late September, while sportsbook and DFS volume grew about a fifth. The gap between the two markets is closing faster than the sportsbook side is growing. PrizePicks Sponsors Far More Videos. Why Is Underdog Getting More Views Per Video? https://www.spotlight-analytics.com/news/prizepicks-underdog-views-per-video https://www.spotlight-analytics.com/news/prizepicks-underdog-views-per-video Wed, 14 Oct 2026 23:06:43 GMT Brand Rivalries Spotlight Analytics PrizePicks put its brand in almost five times as many sponsored videos as Underdog Fantasy in September. Underdog’s videos drew about 50% more views each, and for most of the year the gap was far wider. Polymarket Went From a Tenth of Prediction-Market Ad Views to Nearly Half in One Month https://www.spotlight-analytics.com/news/polymarket-prediction-market-sponsored-views https://www.spotlight-analytics.com/news/polymarket-prediction-market-sponsored-views Tue, 13 Oct 2026 14:02:42 GMT Brand Rivalries Spotlight Analytics From April to August, Kalshi drew close to nine in ten views on prediction-market sponsored videos. In September Polymarket’s share jumped to 46%, while it sponsored fewer than half as many videos as Kalshi. Prediction Markets Are Moving Into the Sportsbook Influencer Economy https://www.spotlight-analytics.com/news/prediction-markets-sportsbook-creator-economy https://www.spotlight-analytics.com/news/prediction-markets-sportsbook-creator-economy Sat, 10 Oct 2026 21:05:25 GMT Market Moves Spotlight Analytics In September, 23 creators who had been sponsored by sportsbook and DFS brands took a prediction-market sponsor for the first time. Only one went the other way. Kalshi and Polymarket are recruiting from the talent pool sportsbooks built.